Case Study-Gud Hart Massage

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OVERVIEW:

Gud Hart Massage offers customizable massage services operating out of Truckee, CA. Specializing in Neuromuscular Therapy, Deep Tissue Massage, Lymphatic Massage, CranioSacral Therapy, Foot Reflexology, and Healing Touch.

Gudrun came to us with a desire to completely redesign her existing website that was many years old and really needed a fresh new modern look with modern functionality.

Her most popular service is understandably the “Deep Tissue Massage” and she is extremely good at it. The problem is that it’s so exhausting to perform that she is limited in how many can be done in any given day. With that in mind, our main goal was to feature other services on her home page that were not as physically exhausting but equally as profitable.

PHASE 1:

Since Gud Hart Massage never had an official logo design, phase one began with a professional logo development project. This was the first step in developing a brand identity strategy for her new website. Gudrun is a very spiritual person so we wanted to include that in the look and feel of her logo. The design that was ultimately chosen is based on a Native American prayer stone and included an image of a heart in the palm of a hand.

PHASE 2:

Next we redesigned and built her new website to include a feature slider at the top to highlight the less straining but equally beneficial modalities of CranioSacral Massage, Lymphatic Massage, and Aroma Therapy.

PHASE 3:

This phase involved incorporation of an online scheduling feature so customers could request appointment times online. This helped accomplish two main objectives. The first was to accommodate the growing number of clients that were begging for this feature, and the second was to free up time in the day away from the phone to allow for more billable services.

PHASE 4:

Phase Four will be to add an e-commerce module to feature her retail collection of essential oils and lotions. This phase is currently in production.