Content is King! While design can grab buyers’ attention, it alone wont influence consumers to purchase. Great copywriting gives your users all the product and company information they need, written in a way that is easy for them to understand and relate to.
Great website copy engages the user from the first second, and quickly answers all the important questions before your visitor needs to ask them.
The method used to write online content determines whether and how users will find your site. Search engine algorithms use keywords and phrases on your website to rank the relevance of your content. Copywriting for Search Engine Optimization (SEO), is about making sure your website includes the right keywords and keyword phrases that pertain to your business, but written in a way that feel natural.