The fine are of breaking through the cluttered inbox. Mass emails are no longer sufficient to deliver results. Customers and prospects are demanding more relevant and targeted information.
More and more businesses are turning to trigger programs to help deliver revenue and value to the marketing equation. Average click-through rates are more than double for triggered emails versus mass emails.
Auto response campaigns can transform your email into a high performing instigation based trigger email program. Communicating great ideas and best practices all come from experience and include thinking across life cycle and behavior based content marketing strategies.
- Immediately provide information to your prospective customers and then follow-up with them at preset time intervals.
- Incorporate electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities.