Search Marketing

Quality over Quantity

Search Marketing can be broken into two catagories, Search Engine Optimization (SEO) and Pay-Per-Click (PPC). They both offer different types of opportunities depending on your business model. We believe in an integrated approach that coordinates both strategies to achieve your specific online marketing goals.

Our SEO mission is to drive quality organic traffic to your site. We will closely examines you search visibility status, from your website’s structure to competitive conditions on search engines. By using targeted keyword research and domain name research to rank your level of competition, we can put together a transparent SEO action plan.

Running a successful Pay-Per-Click campaign (PPC) can be a lot more difficult, and is not based on luck. Pay-per-click management is a science. We know what it takes to launch a successful campaign, and can help you develope a step-by-step process that works.

Step #1 – Discuss your business goals and understand what you’re selling and what your target audience is looking for.

Step #2 – Researching which keywords will bring in the best results and most targeted clicks and taking into consideration the number of people who search for that term, the competition for the keyword, and the bid rates.

Step #3 – Write a unique description and create a targeted landing page for each keyword.

Step #4 – Run small scale “test” campaigns using software that will track users as they come to the landing pages, using the information to understand which customers convert to paying customers, and why some don’t. They make the appropriate adjustments to the campaign before launching an expensive full blown campaign.